Jakarta, November 12, 2025 – In conjunction with Indonesia National Health Day, PT Otsuka Indonesia reaffirmed its commitment to supporting the realization of a healthy generation in Indonesia from an early age. One of the ongoing challenges faced by many parents is ensuring their children receive adequate and balanced protein intake without the risk of excessive sugar consumption. Addressing this need, the leading Japanese pharmaceutical company—which has contributed to Indonesia’s healthcare industry for 50 years—proudly launched its newest product, PROTERAL Junior.
This growth milk is specially formulated for children aged 1 to 3 years and designed to support optimal physical and cognitive development. It features a superior Protein Energy Ratio (PER) of 15% and is completely free from sucrose.
The launch of PROTERAL Junior represents Otsuka Indonesia’s continued commitment to providing research-based health solutions for the community, starting from early childhood.
“We see a growing need for children’s nutrition products that are not only complete but also safe and aligned with the latest nutritional recommendations. PROTERAL Junior is our answer to this need,” said Hiroshi Tanaka, Director of PT Otsuka Indonesia, during the launch event.
PROTERAL Junior emphasizes its advantage in protein content. The product is formulated with a Protein Energy Ratio (PER) of 15%—meaning that 15% of total calories in PROTERAL Junior come from protein, ensuring sufficient daily protein intake for children.
Protein is an essential macronutrient that serves as the body’s “building block.” The quality and quantity of protein determine the rate of muscle, bone, organ, and immune system development. During the golden growth phase (ages 1–3), protein requirements are particularly high to support rapid physical growth, tissue formation, and brain cell development—alongside other vital nutrients such as fats, iron, and zinc.
In Bandung, Prof. Dr. Dida Akhmad Gurnida, dr., Sp.A(K)., M.Kes., a specialist in Metabolic Nutrition, explained, “Children need adequate, high-quality protein as the foundation of their growth. Protein is one of the essential components of the human body that helps maintain health and bodily functions. It is recommended to choose high-quality protein sources without added sugar, as these help prevent excess calorie intake and reduce long-term health risks. Prioritizing high-quality protein sources free from added sugar supports overall health and optimal physical development.”
He further emphasized that a high Protein Energy Ratio (PER)—as found in PROTERAL Junior—ensures that every calorie consumed provides a substantial contribution of protein. This is crucial for:
- Physical growth – building and repairing rapidly developing body tissues.
- Cognitive development – providing amino acids necessary for neurotransmitter and brain cell formation.
- Immunity – supporting the production of antibodies vital for fighting infections.
Meanwhile, Dr. Istirochah, S.SiT, Bd, M.Kes., Chairperson of the Indonesian Midwives Association (IBI) of Central Java, who attended the PROTERAL Junior launch in Semarang, added,
“Midwives play a crucial role in strengthening the national health system, especially in child health. PROTERAL Junior offers a new alternative with its practical sachet packaging, ensuring that both macro and micronutrients are measured precisely in every serving.”
With its PER of 15%, PROTERAL Junior provides high-quality protein that children need for optimal growth.
In addition to its protein content, PROTERAL Junior offers another key advantage: it is free from sucrose or added sugar. The presence of sucrose in children’s milk products has become a growing concern among health experts. Excessive sugar consumption at an early age can lead to several health risks, including:
- Increased risk of obesity – due to excess empty calories without essential nutrients.
- Diabetes risk – continuous sugar exposure may trigger insulin resistance.
- Tooth decay – sugar is one of the main causes of dental caries in children.
“We adhere strictly to the principle of not adding sucrose to PROTERAL Junior. This decision aligns with global recommendations from WHO and nutrition experts to limit sugar intake in children. With PROTERAL Junior, parents can feel confident that their children are receiving the best nutrition without the risks associated with added sugar,” added Tanaka.
Furthermore, PROTERAL Junior is enriched with Omega 3, Omega 6, DHA, EPA, and ARA to support brain and nerve development, as well as essential vitamins and minerals such as Vitamins A, C, D, E, and Zinc to strengthen the immune system. The product is also low in lactose and contains Inulin and GOS prebiotics to help maintain digestive health.
PROTERAL Junior is now available at pharmacies, milk stores, and online via Toko Kamas or https://tokokamas.id/.
